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ANIMAL SPIRITS
concept store

interior e product design Liviana Osti
concept e realizzazione Mali Weil
sound design Elettra Bargiacchi
architectural design Luca Bertoldi
project management Anna Kalbhenn
co-produzione Centrale Fies

"Ogni uomo ha in sé una forza innata che lo spinge ad agire. Nel corso dei secoli a seconda delle culture e delle mitologie è stato chiamato in molti modi. Noi lo chiamiamo Animal Spirit.
Mali Weil lavora sul parassitare forme appartenenti alla logica economica per rovesciarle in esperienze portatrici di nuovi immaginari.
In Animal Spirits processi reali di design del prodotto vengono fusi con la performance e caricati di immaginario rivoluzionario per trasformare il momento dello shopping in un’esperienza rituale, capace di inaugurare una nuova mitologia politica basata sulle possibilità d’azione del singolo.
Animal Spirits si configura come un brand culturale, che ha finora prodotto un concept store e un open research lab, la cui mission è diffondere l’animal spirit mindstyle e operare ricerche orientate allo sviluppo di nuovi prodotti e servizi legati al brand stesso."

ANIMAL SPIRITS
concept store

concept and realization Mali Weil
interior e product design Liviana Osti
sound design Elettra Bargiacchi
architectural design Luca Bertoldi
project management Anna Kalbhenn
co-production Centrale Fies

"Every human being has inside an innate force which pushes him to act. During centuries, depending on cultures or mythologies, it had different names. We name it Animal Spirit.
Mali Weil works on parasitize economic logics to overturn and transform them into experiences for new imaginaries. Within Animal Spirits, a real production process of object design is melted with the performance and it is loaded up with revolutionary imaginary to transform shopping into a ritual experience, able to inaugurate a new political mythology based on the action possibilities of the individual.
Animal Spirits assumes on a form of a cultural brand, and until now it has produced a concept store and an open research lab. Its mission is to spread the animal spirit mindstyle and to conduct focused research to develop new products and services related to the brand itself."

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